Founded in 1774, Birkenstock is a family business founded by shoemaker Johann Adam Birkenstock. After six generations, the company now has about 3,000 employees, and is one of the companies with the largest number of employees in the German footwear industry.
Us streetwear popular logo Supreme has always been the focus of the fashion industry, partnering with a number of well-known luxury and fashion brands. Supreme's name is basically a guarantee that all of its co-branded goods will be sold out, often within minutes of their first release, and even newspapers with brand advertisements will be sold out by fans.
French luxury goods giant Louis Vuitton has sold more than 100 million euros in a joint collection with Supreme.
Many brands compete for the chance to cooperate with Supreme, but Birkenstock(bauken), a century-old German sandal brand, is not interested in the cooperation with Supreme, and even refuses the co-signed offer.
Germany's largest shoe factory, 200 years old
Founded in 1774, Birkenstock is a family business founded by shoemaker Johann Adam Birkenstock. After six generations, the company now has about 3,000 employees, and is one of the companies with the largest number of employees in the German footwear industry.
In addition to its signature sandals, Birkenstock makes specialty shoes for special purposes such as baotou shoes, children's shoes, work shoes and orthopaedic shoes, which are sold to more than 90 countries around the world.
While Birkenstock has long said it won't go after fashion trends, the "" old-school crass" "Birkenstock has been experimenting with a resurgence in fashion over the past few years.
Oliver Reichert was very candid in saying that the focus on the fashion industry was not fully prepared at the time, and never had the idea of entering the fashion industry. At the time Birkenstock didn't even have a marketing team, and sales and promotion relied on word of mouth.
Birkenstock is known for its cork-soled sandals
Birkenstock is best known for its cork-soled sandals, founded in 1774 by Johann Adam Birkenstock, a shoemaker based in langen-bergheim, Germany. In 1896 Konrad Birkenstock, a family scion, began making and selling comfortable insoles. By 1902, Konrad Birkenstock had developed the first streamlined arch insole. Currently, Birkenstock is sold in nearly 90 countries around the world.
The company has been using softwood for more than 240 years, according to CEO Oliver Reichert. According to scientific research of beauty makeup industry, cork oak extract contains lignin with high anti-aging effect.
So Birkenstock began working with an expert team to launch the natural beauty line project. The company has set up a specialized beauty department, Birkenstock Cosmetics, to develop and produce beauty products, all of which are completed in Germany.